Air

• -/10
• Directed by Ben Affleck
• Release dates : 2023

Set in the 1980s, *Air* explores a pivotal moment in Nike's history when the company struggled to gain traction in the competitive basketball shoe market. The narrative centers on Sonny Vaccaro, portrayed by Matt Damon, a Nike marketing executive with a keen ability to spot potential. Despite Michael Jordan being a rookie in the NBA at the time, Vaccaro recognized his extraordinary talent and envisioned him as the key to transforming Nike's fortunes. The film meticulously details the strategic efforts of the Nike team to persuade Jordan and his family to accept their partnership proposal. This collaboration ultimately led to the creation of the iconic Air Jordan brand, revolutionizing the athletic footwear industry. Through compelling storytelling, *Air* highlights the interplay of business acumen, creative innovation, and bold decision-making that shaped a landmark moment in sports marketing history.

Starring

• Matt Damon
• Ben Affleck
• Jason Bateman
• Marlon Wayans
• Chris Messina
• Chris Tucker
• Viola Davis

Countries

• United Kingdom